Archive for December, 2007

Open Source Marketing Tips from the Master

This challenge is ours to win. Open Source can prevail if we focus on delivering an irresistible offer to teachers and students.

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The Only Reason to Push Open Source Solutions

Zeal, passion and commitment are hallmarks of genius and great marketing. Just be sure that our Open Source promotions are balanced with specific, honest claims and a vision of the issues as seen through the eyes of the teachers and students that we wish to serve.

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Apple™ Gets “Open Source” Right

Appleā„¢ understands that the business of education is our students’ learning, and the article focuses upon actual uses of the technology in the curriculum

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How to: Create a Web Site that’s a Learning Community

Unless we bring in the ideas of stakeholders from all levels of our schools, unless we listen to every objection (and prize these objections as precious gifts that steer us away from a narrow view toward a more inclusive view, i.e., one that will actually work), our movement will succeed at a narrow level.

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"Best Practices" eBooks and "Business Case" Templates

This resource site is not Open Source, but the site’s focus upon quality information provides an information service benchmark that Open Source projects can aspire to.

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Marketing Strategy Learned from Microsoft™

Even though Open Source advocates seem to dislike Microsoft™’s lust for making money by delivering what customers are willing to pay for, we can learn from this "Marketing Machine."

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