Open Source Marketing Tips from the Master
This challenge is ours to win. Open Source can prevail if we focus on delivering an irresistible offer to teachers and students.
This challenge is ours to win. Open Source can prevail if we focus on delivering an irresistible offer to teachers and students.
Zeal, passion and commitment are hallmarks of genius and great marketing. Just be sure that our Open Source promotions are balanced with specific, honest claims and a vision of the issues as seen through the eyes of the teachers and students that we wish to serve.
Apple⢠understands that the business of education is our students’ learning, and the article focuses upon actual uses of the technology in the curriculum
Unless we bring in the ideas of stakeholders from all levels of our schools, unless we listen to every objection (and prize these objections as precious gifts that steer us away from a narrow view toward a more inclusive view, i.e., one that will actually work), our movement will succeed at a narrow level.
This resource site is not Open Source, but the site’s focus upon quality information provides an information service benchmark that Open Source projects can aspire to.
Even though Open Source advocates seem to dislike Microsoft™’s lust for making money by delivering what customers are willing to pay for, we can learn from this "Marketing Machine."