Archive for the 'Marketing Intelligence' Category

Stephen Pierce – “This will change your Life!”

Here is the link. (Controls open on a new page.)

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Want to Promote Open Source? Use Rebrandable eBooks

How do Open Source advocates compete in the “Wide World of Giveaways?”

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Why would Advocates want to develop an Open Source Project?

Developing an Open Source project is complicated, not only because the technology is untested and supported by volunteers (instead of paid engineers), but because it is not possible to predict how future development of the software will proceed.

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Open Source Solutions Marketing Plan Outline

Promoting Open Source Solutions requires a marketing plan.
Here is an outline that you can use to develop that plan.

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Can we Learn from Cisco™’s Marketing?

Of course, the key is to be able to show real student improvement data where the improvement is the direct result of projects and programs that relied on Open Source Solutions. (No “could be,” “if only,” or “we believe” here; but real-world, honest, matter-of fact, instructional delivery and student outcome results.)

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Open Source Marketing Tips from the Master

This challenge is ours to win. Open Source can prevail if we focus on delivering an irresistible offer to teachers and students.

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The Only Reason to Push Open Source Solutions

Zeal, passion and commitment are hallmarks of genius and great marketing. Just be sure that our Open Source promotions are balanced with specific, honest claims and a vision of the issues as seen through the eyes of the teachers and students that we wish to serve.

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Apple™ Gets “Open Source” Right

Appleā„¢ understands that the business of education is our students’ learning, and the article focuses upon actual uses of the technology in the curriculum

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How to: Create a Web Site that’s a Learning Community

Unless we bring in the ideas of stakeholders from all levels of our schools, unless we listen to every objection (and prize these objections as precious gifts that steer us away from a narrow view toward a more inclusive view, i.e., one that will actually work), our movement will succeed at a narrow level.

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"Best Practices" eBooks and "Business Case" Templates

This resource site is not Open Source, but the site’s focus upon quality information provides an information service benchmark that Open Source projects can aspire to.

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