I learned recently about The Freedom Class, a 2-day laptop seminar with Tim Brocklehurst.
He claims that with just 2 days, he can set you up with your own Internet Business set to earn over $66,000 in eight months – and over $100,000 in a year.
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So, when we know exactly what advantages Open Source offers to school district stakeholders, and when we identify exactly who these stakeholders are, when we determine their needs, when we communicate the benefits of the products that we recommend, and when we support those products…then we are doing the marketing job that needs to be done.
Promoting Open Source Solutions requires a marketing plan.
Here is an outline that you can use to develop that plan.
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Structure your proposals and offers so that all risk is taken away from the decision-maker. Make it easy for decision-makers to say, “Yes,” to your proposal.
Here are the questions. Don’t leave any question unanswered. In fact, think of more questions to add to these.
The time you spend answering these questions will be returned to you, both in time that you didn’t waste and money that you didn’t squander.
Of course, the key is to be able to show real student improvement data where the improvement is the direct result of projects and programs that relied on Open Source Solutions. (No “could be,” “if only,” or “we believe” here; but real-world, honest, matter-of fact, instructional delivery and student outcome results.)