Open Source Resource

Promoting Open Source Solutions requires a marketing plan.

Here is an outline that you can use to develop that plan.

Executive Summary

• Purpose

• Increase Student Learning
• Drive Instruction and Reform Education
• Streamline Teacher Productivity
• Provide Tools for Engaged, Hands-On, Project-Based Instruction
• Document Learning Progress for Each Student
• Provide Tools for Data-Driven Decisions Concerning Instruction
• Document Improved Teaching Performance from Each Teacher

Mission

• Increase Student Achievement
• Increase Test Scores
• Provide Learning Activities that Mirror the World of Work

• Collaborative
• Real-World Problem-Solving
• Decision-Making
• Project Team
• Real-World Issues
• Research and Report Writing
• Presentations

Streamline instructional tasks

Data-driven instruction

Documentation of Individual Student Progress

Analysis

• Who are our “Clients”
• What are our “Clients’” needs?
• Education Case

• Benefits for Students
• Benefits for Teachers
• Benefits for the Learning Community

Instructional Best Practices

Risk Analysis

Solutions

• Strategy
• Tactics
• Budgets
• Support

• Technical Support
• Professional Development
• Back End Programming

Implementation

• Targets
• Development
• Action Items
• Management

Evaluation

• Data
• Case Studies
• Anecdotal Records
• Statistical Analysis
• Pre-/ Post & Control Group Experimental Designs

Discussion

• What is our Message?

Summary

• Pros and Cons
• Educational Case for Open Source
• Best Practices
• Risks

Conclusion

• Parameters where Open Source is Viable

Marketing Plan Narrative
Table of Contents
Needs Assessment

• Historical Analysis

• Educational Case for Technology Integration
• Educational Case for Open Source Solutions
• Professional Development
• Back End Processing
• Infrastructure

• Boxes and Wires
• Network
• Software
• Services

Teacher Materials and Content

Situation Analysis

• SIF Compliance

Product Analysis

Educational Software Analysis

• Inspiration™
• Inspiredata™

Ready for Prime Time Open Source Products

• Apache
• MySQL
• Postgres SQL
• PHP
• STAR Office™
• Audacity™
• Compendium™
• Plone™
• Media Wiki™

Products Requiring Upgrade to Make them Educational Ready

• Open Office
• FreeMind
• Joomla, Mambo
• Moodle
• PMWiki

Competitor Analysis

• Microsoft™

• MS Office™
• MS Publisher™
• MS Project™
• MS SQL

Apple™

• iLife Suite™

Adobe™

• Photoshop(TM
• DreamWeaver™
• Acrobat™

Inspiration™

Novell™

MindJet™

Blackboard™

Surfulater™

Sun Microsystems™

Micrologic™

Citrix™

Cisco™

Financial Analysis

• Return on Investment
• Grants
• Foundations
• Donations
• Private-Public Partnerships

Education Case

• Benefits for Students
• Benefits for Teachers
• Benefits for the Learning Community
• Instructional Best Practices

Risk Analysis

Other Analysis

• Politics
• NCLB

Solutions

• Goals and Objectives

• Instructional Objectives
• Instructional Targets
• Professional Development Objectives
• Professional Development Targets

Strategy

• Instructional
• Promotion
• Distribution
• Support
• Financial
• Other

Tactics

• Educational Focus
• Best Practices
• Case Studies
• Data Collection

Budgets

• Actual Costs
• Performance Analysis
• Implementation Analysis

Implementation

• Design
• Development
• Installation
• Management
• Upkeep
• Evaluation

Discussion

• Pros and Cons of Open Source Solutions
• Independent Variables
• Data Gathering and Database Tracking of Student Improvements
• Data Gathering and Database Tracking of Teacher Improvements

Summary

• Benefits of Open Source
• Areas where Open Source is not Competitive

Conclusion